Herc Holdings Inc. named President Aaron Birnbaum as CEO effective Jan. 1, 2027, succeeding Larry Silber, who will transition to Executive Chairman. The announcement signifies a succession in top leadership.
Herc Holdings Inc. named President Aaron Birnbaum as CEO effective Jan. 1, 2027, succeeding Larry Silber, who will transition to Executive Chairman. The announcement signifies a succession in top leadership.