Coca-Cola Co. (KO) is reportedly set to award its global media, data, and technology business to WPP, according to a report from AdAge. The news outlet cited sources indicating that WPP is poised to win the review.
The report further notes that WPP will not participate in an upcoming media pitch for Coca-Cola's North American operations. This suggests a potential restructuring of the beverage giant's advertising partnerships, separating its global strategy from its regional execution.
