Treasure Global Inc. (TGL) entered into a definitive agreement on October 15, 2026, with PEPE CEMERLANG MARKETING, a company incorporated under the laws of Malaysia, to provide brand strategy and marketing services. The contract, titled the Brand Mastery & Market Development Consultancy Agreement, has a total value of $2,000,000 and is effective immediately upon signing.
The engagement is divided into three distinct phases. Phase 1, titled "Establish the Brand Foundation," focuses on market research, competitor analysis, and defining the company's vision and mission. Phase 2, "Craft Brand Identity," covers the development of visual identity and brand guidelines. Phase 3, "Execute Marketing and Growth," involves the implementation of integrated marketing strategies, including social media, content production, and paid advertising.
Payments are structured as milestones tied to the completion of deliverables. The Consultant is to receive $660,000 upon signing and an additional $200,000 upon the satisfactory completion of Phase 1. Phase 2 payments total $550,000, with $190,000 due upon completion. The final phase payments total $400,000, consisting of $300,000 upon commencement and $100,000 upon completion.
The Company retains the right to pay these milestones using a combination of cash, shares, or both. If the Company chooses to issue shares, the number of shares will be calculated by dividing the relevant milestone amount by the last closing price of TGL common stock on The Nasdaq Stock Market on the trading day preceding the election to pay in shares. Any shares issued would be restricted for a period of six months.
The Agreement has an eighteen-month term and includes provisions for post-project support, confidentiality, and indemnification. Upon full payment of the service fee, the resulting work product and intellectual property will vest in and be assigned to Treasure Global Inc.
