Strategy Inc. (NASDAQ: MSTR) has sold out its limited-edition Bitcoin-themed sneakers, which were inspired by Nike Inc.’s (NYSE: NKE) Air Jordan 1. The product, priced at $250, was listed on the company’s official Strategy Store on Tuesday and features leather overlays, a mid-top silhouette, and orange branding intended to reflect the company’s Bitcoin identity.
The launch occurred as Strategy reported no Bitcoin purchases during the previous week, leaving the company’s total Bitcoin holdings unchanged at 845,050 coins. These assets were acquired for a total of $63.73 billion, resulting in an average purchase price of roughly $75,412 per coin.
Despite the Bitcoin theme, the Strategy Store did not accept cryptocurrency as payment. The listed payment options included cards, Apple Pay, and Google Pay, but not Bitcoin or any other digital currency.
In the week prior to the sneaker launch, Strategy repurchased 1.81 million shares of its STRC (NASDAQ: STRC) for $176.3 million using dollar reserves. The company had previously ended a two-month Bitcoin buying drought by acquiring 4,603 BTC for $370 million at an average price of $80,318 per coin.
At the time of the report, Bitcoin was trading at approximately $79,594, a 1.42% increase over the previous 24 hours. Strategy shares were up 3.50% in pre-market trading following a 4.40% decline during Tuesday’s regular session.
