Sterling Investment Counsel, LLC has filed its Form 13F-HR, disclosing equity holdings valued at approximately $4.37 million as of the close of business on September 30, 2026. The filing lists 194 distinct positions held by the firm.
The portfolio is dominated by large-cap technology and consumer staples names. The top individual holdings include Microsoft Corporation, with 18,875 shares, and NVIDIA Corporation, with 50,515 shares. Other significant positions include Apple Inc. (58,565 shares), Alphabet Inc. Class A (32,756 shares), and Amazon.com Inc. (31,424 shares). The firm also holds substantial positions in Visa Inc. Class A (11,072 shares) and Walmart Inc. (35,988 shares).
In addition to individual equities, the filing reveals significant exposure to exchange-traded funds (ETFs). The portfolio includes shares in the iShares Core S&P 500 ETF (116,86 shares) and the Vanguard S&P 500 ETF (2,193 shares). The firm also holds stakes in various sector-specific ETFs, such as the iShares Expanded Tech ETF (10,107 shares) and the iShares Core S&P Mid Cap ETF (8,005 shares).
Notably, the filing includes positions in cryptocurrency-related trusts, such as the Grayscale Bitcoin Trust ETF Shares (4,665 shares) and the iShares Bitcoin Trust ETF Shares (7,377 shares).