The animated series "South Park" is set to undergo a name change for its upcoming season, according to a statement from co-creators Trey Parker and Matt Stone. The show will now be referred to as "SOUTH AMERICA" for Season 29, a move the creators say is inspired by the actions of Apple and Google.
In a social media post, the creators stated, "Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA." The post also included a reference to the show's parent company, Paramount, calling it a "Skydance Capitulation." This follows a period in 2025 where the show's seasons 27 and 28 featured numerous episodes mocking President Donald Trump and members of his administration, including Vice President J.D. Vance and Homeland Security Secretary Kristi Noem.
The name change is described as an obvious nod to President Trump's recent renaming of geographic locations. These include the Gulf of Mexico, which was renamed the Gulf of America, and Lake Ontario, which was renamed Lake America. The creators specifically called out Apple and Google for changing the names of these geographic items on their Maps units. The post noted that Mapquest, which is owned by System1 Inc (NYSE: SST), did not make the name change to Lake America and subsequently saw a surge in downloads and usage.
The show's parent company, Paramount Skydance (NASDAQ: PSKY), owns Comedy Central and Paramount+, the platforms airing the series. The name change comes as the series prepares to premiere new episodes on September 16 at 10 p.m. on Comedy Central, with episodes streaming on Paramount+ the following day. The show recently won a Creative Arts Emmy for Outstanding Animated Program, its first win in the category since 2013.