Snap Inc. (NYSE: SNAP) shares increased by approximately 3% in premarket trading on Thursday. The stock also benefited from a broader risk-on market environment, with S&P 500 futures up about 0.9%. SNAP had gained more than 4% in after-hours trading on the previous day.
The company announced new enterprise partnerships to expand the use cases for its SPECS augmented reality glasses. Snap entered into agreements with Salesforce Inc. (NYSE: CRM), Nvidia Corp. (NASDAQ: NVDA), and Amazon.com Inc.’s (NASDAQ: AMZN) Amazon Web Services. These partnerships are designed to integrate AI and computing capabilities into the glasses for field service, remote support, and retail applications.
- Salesforce: The company’s Agentforce AI will assist workers in identifying objects, creating cases, retrieving information, and updating workflows.
- AWS: The partnership brings the workplace assistant Amazon Quick to SPECS.
- Nvidia: Nvidia’s XR technology is being utilized to support real-time guidance.
The article notes that Snap did not disclose the financial terms of these agreements. The partnerships are intended to expand the SPECS story beyond consumer augmented reality by connecting the hardware to workplace applications. Advertising remains Snap’s primary revenue source.
Regarding technical indicators, Snap shares were 6.8% above the 20-day simple moving average, 14.5% above the 50-day SMA, and 2.2% above the 200-day SMA. The MACD was above its signal line with a positive histogram, indicating improving momentum. Key resistance for the stock is noted near $6.00.
Looking ahead, Snap’s next estimated earnings report is scheduled for Nov. 4, 2026. Analysts expect earnings of 4 cents per share, compared to a loss of 6 cents a year earlier, on revenue of $1.73 billion, up from $1.51 billion. SNAP carries a Hold consensus rating with an average analyst price forecast of $7.32. The stock was trading at $5.89 during premarket trading on Thursday.
