Shakespeare Wealth Management, LLC has filed a Form 13F-HR disclosing its equity holdings as of September 30, 2026. The report lists 111 separate positions held by the firm, which is led by President and Chief Compliance Officer Kevin Reardon. The firm is headquartered in Pewaukee, Wisconsin.
The portfolio is heavily weighted toward exchange-traded funds (ETFs), with several funds comprising the largest positions. The Vanguard Admiral Funds account for a significant portion of the equity exposure, including the Vanguard Admiral Funds Inc. 500 Growth Index Fund, which holds 885,164 shares, and the Vanguard Admiral Funds Inc. 500 Value Index Fund, which holds 361,772 shares. Other major ETF holdings include the Schwab Strategic Trust Fundamental US Large ETF (168,757 shares) and the Vanguard Index Funds Morningstar Small Cap ETF (87,349 shares).
Among individual equities, Walt Disney Co. is the largest holding, with 2,454,111 shares. Other notable individual stock positions include Pepsico Inc. (2,299,385 shares), Marriott International Inc. (1,205,183 shares), and Johnson & Johnson (980,470 shares). The filing indicates that Shakespeare Wealth Management holds these positions in a sole voting capacity.