Salesforce, Inc. (NYSE: CRM) announced an expansion of its partnership with Live Nation Entertainment (NYSE: LYV) to provide round-the-clock fan support across U.S. concert venues. The collaboration involves the deployment of Salesforce's Agentforce AI technology, which was first piloted at the BottleRock Napa Valley festival.
The partnership aims to integrate AI agents into Live Nation's real-world service workflows, allowing the company to offer continuous assistance to concertgoers. This expansion follows a pilot program and is intended to scale support capabilities nationwide.
Separately, Salesforce CEO Marc Benioff stated that companies and technology executives should be held accountable for the AI systems they develop.
