Salesforce, Inc. has entered into a definitive agreement to acquire Braze, Inc., a customer engagement platform, for approximately $5.66 billion in enterprise value. Under the terms of the agreement, holders of Braze Class A common stock will receive $47.50 in cash per share.
Braze provides a cloud-native, event-streaming architecture designed for high-volume, real-time B2C engagement. The company utilizes BrazeAI to optimize content, offers, channels, and timing. Braze serves approximately 2,770 customers, including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters, and Venmo. The company is led by co-founders Bill Magnuson and Jon Hyman.
Salesforce stated that following the close of the transaction, Braze’s capabilities are expected to complement Salesforce’s architecture, specifically strengthening Marketing Cloud’s cross-channel personalization within Customer 360. The companies emphasized a shared commitment to an open, composable approach.
The transaction is expected to close in Salesforce’s fiscal year 2028, subject to customary closing conditions, including approval by Braze’s shareholders and the receipt of required regulatory approvals. Salesforce has not provided guidance for fiscal year 2028 and noted that there is no anticipated change to its fiscal year 2027 guidance.
Advisors to the transaction include J.P. Morgan Securities LLC and Wachtell, Lipton, Rosen & Katz for Salesforce, and Qatalyst Partners and Davis Polk & Wardwell for Braze.
