Nike Inc. (NYSE: NKE) is scheduled to report first-quarter fiscal 2027 earnings on October 1 after market close. At the time of publication, shares were trading at $36.76, up 1.83%.
Analysts are projecting the company will report earnings per share (EPS) of 44 cents and revenue of $11.35 billion for the upcoming quarter. For the prior quarter, Nike reported EPS of 20 cents, which beat the consensus estimate of 13 cents, and revenue of $10.97 billion, which beat the consensus estimate of $10.86 billion.
Investors will be closely watching Greater China revenue, which fell 12% on a reported basis in the prior quarter. Gross margin trends are also in focus, as Nike has projected margin expansion could begin this quarter after seven consecutive quarters of year-over-year declines. However, tariff-related cost pressures remain a potential factor. Commentary on Nike Direct performance, wholesale channel growth in North America, and progress on CEO Elliott Hill’s “Win Now” strategy will also be scrutinized.
On the technical side, Nike is trading below every major moving average, indicating a longer-term downtrend. The stock is down 49.35% over the past 12 months. It is currently 2.9% below the 20-day simple moving average ($37.77), 8.9% below the 50-day SMA ($40.28), 12.6% below the 100-day SMA ($41.97), and 26.7% below the 200-day SMA ($50.08). The 20-day SMA is below the 50-day SMA, and the 50-day SMA remains below the 200-day SMA, a pattern often referred to as a death cross that formed in November 2025.
Recent analyst activity includes StoneX initiating coverage with a Hold rating on September 22, while Stifel lowered its target price to $40.00 on September 21 and UBS lowered its target price to $42.00 on September 17. The stock carries an average price forecast of $46.83.
Benzinga Edge Rankings highlight that while the stock has weak momentum (score of 4.24) and weak quality (score of 24.92), it scores strong on value (76.3) and growth (88.55). Key resistance levels include $41.50, which sits near the 50-day and 100-day moving averages.
