Mogy Joel R Investment Counsel Inc. filed a Form 13F-HR with the Securities and Exchange Commission on October 12, 2026, disclosing its equity securities holdings as of the close of business on September 30, 2026. The filing lists 128 separate holdings, managed by Joel R. Mogy, President of the Beverly Hills, California-based firm.
The portfolio is heavily weighted toward technology and large-cap U.S. equities. The largest position is in NVIDIA Corporation, where the firm holds 1,291,057,149 shares. Microsoft Corporation is the second-largest holding, with 147,243,870 shares. Other major technology holdings include Apple Inc. (195,658,484 shares), Meta Platforms Inc. (68,418,557 shares), and Visa Inc. (66,169,163 shares). The firm also holds significant positions in Alphabet Inc. Class A and Class C shares, Amazon.com Inc., and Prologis Inc.
In addition to individual stocks, the firm holds a substantial number of exchange-traded funds (ETFs). The top ETF holding is the Dimensional ETF Trust US Core Equity 2 ETF, with 299,593 shares. Other notable ETFs include the iShares Core S&P 500 ETF (7,799,416 shares), the Vanguard S&P 500 ETF (2,342,274 shares), and the Invesco QQQ Trust (1,310,133 shares). The filing also lists various other ETFs covering international markets, emerging markets, and specific sectors such as biotechnology and energy.
Among the individual stock positions, the firm holds 46,007,815 shares of Eli Lilly & Co., 28,143,740 shares of Palo Alto Networks Inc., and 19,360,357 shares of Netflix Inc. The portfolio also includes a mix of consumer staples, healthcare, and financial services companies, such as Walmart Inc., Procter & Gamble Co., Johnson & Johnson, and JPMorgan Chase & Co.
