Holland Advisory Services Discloses Equity Portfolio Positions as of September 30, 2026

Holland Advisory Services, Inc. has filed a Form 13F-HR disclosing its equity holdings as of the close of business on September 30, 2026. The filing lists the firm's principal, Kalon M. Hoard, as the authorized representative.

The portfolio consists of 50 individual equity positions. The largest holding by share count is the iShares Core S&P Small-Cap ETF, which accounts for 77,936 shares. Other significant positions include the iShares Core S&P 500 ETF with 29,706 shares and the iShares Core MSCI EAFE ETF with 11,005 shares.

Among the individual company names listed, the firm holds positions in major technology and consumer staples companies. These include Apple Inc. with 6,429 shares, Microsoft Corporation with 3,193 shares, and Johnson & Johnson with 2,354 shares. The portfolio also includes shares in Procter & Gamble Co., Visa Inc., and Walmart Inc.