First Heartland Consultants, Inc. has filed a Form 13F-HR disclosing its equity holdings as of the close of business on September 30, 2026. The filing, signed by Compliance Analyst Andrew Walz, lists a total of 593 equity securities held by the firm.
The portfolio is heavily weighted toward exchange-traded funds (ETFs), with the top holdings including the iShares S&P 500 Growth ETF, iShares S&P 500 ETF, and iShares Core S&P 500 ETF. Individual stock positions include significant stakes in Apple Inc., Amazon.com Inc., Microsoft Corporation, and Berkshire Hathaway Inc. Class B shares.
Other notable individual stock positions disclosed in the filing include Costco Wholesale Corp., NVIDIA Corporation, Eli Lilly and Co., and Procter & Gamble Co. The report also lists various bond ETFs, including Vanguard Total Bond Market ETF and Vanguard Intermediate-Term Corporate Bond ETF.