First Heartland Consultants, Inc. has filed its Form 13F-HR for the period ending September 30, 2026. The filing, signed by Compliance Analyst Andrew Walz on October 8, 2026, details the firm's equity holdings as of the close of the reporting period.
The report lists 593 separate equity positions held by the firm. The largest position disclosed in the filing is in the iShares S&P 500 Growth ETF (ticker: IVV), with 138,011 shares. Other significant equity holdings include the iShares S&P 500 ETF (VOO) with 117,581 shares, and the iShares S&P 500 Value ETF (VTV) with 60,338 shares.
The filing also includes a substantial number of individual company positions. Apple Inc. is listed with 48,857 shares, followed by Microsoft Corporation with 16,272 shares. Amazon.com Inc. holds 47,226 shares, while Berkshire Hathaway Inc. Class B is listed with 7,786 shares. Other notable individual stock holdings include Costco Wholesale Corp. (2,079 shares), Eli Lilly and Co. (4,349 shares), and Procter & Gamble Co. (7,601 shares).
The portfolio is heavily diversified across various sectors and market caps, with a mix of large-cap exchange-traded funds and individual equities.
