Shares of McDonald’s Corp (NYSE: MCD) are trading at levels last seen in September 2022, prompting an entrepreneur to ask social media users for advice on whether to invest heavily in the fast-food giant. Nik Hulewsky, who runs a business and posted on X (formerly Twitter) as @cofoundersnik, asked the community if he should put his entire net worth into McDonald’s stock.
Hulewsky cited several factors in favor of the investment, including revenue up 40% and operating income up 70% compared to the company's pandemic lows. He also noted the stock offers a dividend yield of 3.3% and has increased its dividend for 50 consecutive years. Additionally, he pointed to the company's scale, noting it operates 46,000 stores, 95% of which are franchised.
A community note attached to the post clarified that the revenue and operating income figures cited by Hulewsky refer to gains from 2020, rather than recent years. The note stated that revenue was up approximately 16% from 2021 to 2025, and operating income was up 22% over the same period.
The responses to Hulewsky’s post were largely negative regarding the investment thesis. Critics cited several concerns, including the impact of weight-loss drugs like GLP-1s on fast-food consumption, the company’s lack of AI implementation, and high prices. Other investors suggested the stock is a "falling knife" and that consumer tastes have shifted to cheaper alternatives. One user specifically noted that the bottom 50% of consumers are broke and no longer paying $10 for a McDonald’s hamburger. Another pointed to Nike as an example of a company whose consumer tastes have moved to better, cheaper products.
Hulewsky ultimately decided against going all in on the stock. In a follow-up tweet, he stated that while he still loves the brand and the dividend, he learned a few things from the discussion. He revealed that he purchased 10 shares of McDonald’s stock at an average price of $231.30.
The entrepreneur’s investment inquiry comes after a similar post in July 2025, when he asked if he should put his entire net worth into Alphabet (NASDAQ: GOOGL). At that time, he argued that the market undervalued Google compared to the average S&P 500 company. Following that post, shares of Alphabet rose approximately 76% over the subsequent 14 months.
