The Walt Disney Company has approached major film studios, including Paramount Global and Comcast’s NBCUniversal, to discuss potential partnerships regarding the IMAX format. According to a report from Benzinga, Disney is pitching these studios on a new initiative aimed at challenging the current dominance of IMAX in the big-screen market.
The news, published on October 8, 2026, indicates that Disney is actively engaging with industry peers to explore collaborative opportunities. This move suggests Disney is looking to bolster its presence in premium large-format exhibition, either through joint ventures or shared distribution strategies.
The reported discussions come as Disney seeks to leverage its extensive library of content and distribution capabilities. By reaching out to Paramount and NBCUniversal, Disney aims to create a competitive alternative to the existing IMAX landscape, potentially offering a different value proposition to theaters and moviegoers.
