Creatd, Inc. has entered into a Share Exchange Agreement with C2 Capital Group, Inc., the operator of the livestreaming platform C2 Live, to acquire a 10% equity stake in the company. The transaction, executed on September 23, 2026, and announced on September 29, 2026, involved the issuance of 968,361 newly issued shares of C2 common stock by C2 to Creatd. In exchange, Creatd issued 300,000 shares of its common stock and 25,064 shares of its Series B Convertible Preferred Stock to C2.
The exchange was conducted on a one-for-one common-equivalent basis with a value of $3.75 per share, based on the closing price of Creatd's common stock on the OTCQB Market on September 22, 2026. The Series B Convertible Preferred Stock carries a stated value of $100.00 per share and a fixed conversion price of $3.75 per share, allowing it to convert into an aggregate of 668,361 shares of Creatd common stock. These preferred shares are non-voting and subject to a 4.99% beneficial ownership conversion limitation, with conversion not permitted until one day after the six-month anniversary of issuance.
According to the accompanying press release, the investment is intended to add approximately $3.6 million to Creatd’s current shareholders’ net equity. The company projects total stockholders’ net equity of about $8 million in its third quarter financials. The press release indicates that Creatd has signed a non-binding letter of intent to acquire the remaining 90% of C2 Live during the fourth quarter of 2026. C2 Live, which launched in August 2024, is described as a platform that helps creators monetize audiences through virtual gifting and interactive features.
