Apple Inc. (NASDAQ: AAPL) unveiled the iPhone Duo on Wednesday, marking the company's first major product event under CEO John Ternus. The device represents Apple's entry into the foldable smartphone market.
Gene Munster, managing partner at Deepwater Asset Management, praised the device on X, describing it as "sick" and highlighting its thin design and lack of a visible crease. Munster raised his expectations for the device, stating that he previously estimated it could account for about 5% of iPhone revenue in fiscal 2027 but now sees that figure potentially reaching 10%. He suggested Apple may have regained its "device design mojo" and argued that the Duo could appeal to customers reluctant to buy competing foldables due to their thickness, creases, and overall fit and finish.
Other analysts also reacted positively. Daniel Newman, CEO of Futurum Group, said, "iPhone Duo. Just take my money." Creative Strategies CEO and principal analyst Ben Bajarin highlighted the Duo’s different usage modes and expressed eagerness to see what developers would build for the new form factor. Longtime foldable skeptic Jason Calacanis also appeared tempted, stating that while he criticized foldables as too thick, awkward, and expensive, he would "probably spend $2K" on Apple’s version.
The Duo is priced starting at $1,999 for the 256GB model and climbing to $3,199 for the 2TB model. Apple has announced that preorders will begin on Oct. 16, with availability starting Oct. 23.
