Apple Inc. (NASDAQ: AAPL) has historically experienced a specific trading pattern surrounding the launch of new iPhone models, according to data compiled by Bluekurtic Market Insights.
The analysis tracked 24 iPhone launches dating back to 2007. On the day of the event, Apple shares have averaged a 0.3% decline, with a median drop of 0.6%. However, the next trading session has shown different results; the stock has averaged a 0.5% gain, with positive returns in 15 of the 24 releases.
This week, Apple is scheduled to hold its “Surprise and Shine” event on Wednesday at 1 p.m. ET, marking the first iPhone launch under new CEO John Ternus.
Bank of America analyst Wamsi Mohan anticipates three new phones, including Apple’s first foldable iPhone. Mohan also expects price increases of $150 to $200 across the Pro line, driven by rising memory and storage costs. KeyBanc Capital Markets projects total iPhone 18 builds of roughly 80 million units through early fiscal 2027, down from approximately 91 million a year earlier, largely due to the absence of a base iPhone 18 model.
Regarding current financials, Apple’s iPhone segment generated $54.25 billion in revenue in its fiscal third quarter, up nearly 22% from the previous year. This segment accounted for roughly half of the company’s total net sales of $109.4 billion.
As of the latest close, Apple shares were trading at $316.22, down 1.17% on Tuesday. The stock has climbed 16.68% year to date and 34.93% over the past year.
