Apple Inc. (NASDAQ:AAPL) is reportedly developing a new fitness tracker designed to compete with the market leader Whoop, according to a report from Bloomberg News.
The device is currently in the development phase and is expected to target the same segment of the market as Whoop, which is known for its subscription-based health monitoring services.
Apple has not yet disclosed specific details regarding the device's launch date, features, or pricing. The company continues to expand its portfolio of wearable technology, which includes the Apple Watch series.
