Amazon.com Inc. (AMZN) is expanding its seller tools to allow merchants to manage inventory across multiple third-party platforms directly through Seller Central. The company announced the rollout of these multichannel selling capabilities, which will enable sellers to sync their product listings and inventory levels with eBay, Shopify, TikTok, and Walmart.
The integration is designed to streamline the process of selling on these external marketplaces without requiring sellers to log in to each platform separately. By centralizing management, the tools aim to help sellers maintain consistent pricing and stock availability across different channels.
Amazon stated that the tool will be available to U.S. sellers at no additional charge. The announcement highlights the company's effort to provide more comprehensive resources for its sellers as they navigate an increasingly fragmented e-commerce landscape.
