Advantage Solutions Inc. has disclosed a Transition Agreement with Dean General, effective October 1, 2026. Under the terms of the agreement, Mr. General is transitioning from his role as Chief Industry Development Officer to a strategic advisor position within Advantage Sales & Marketing LLC (ASM), a wholly-owned subsidiary of Advantage Solutions.
The agreement stipulates that Mr. General will serve as a non-executive employee in his advisory role through December 1, 2027, or an earlier date specified in the Transition Date. His employment with ASM will terminate on the Transition Date.
The agreement outlines specific compensation details for Mr. General. His salary will be reduced to $110,000. He is eligible to receive a lump sum gross amount of up to $765,810.47, less amounts paid during the transition period, upon the consummation of a change in control. Additionally, if his employment terminates on the Planned Transition Date or earlier due to circumstances other than resignation, and prior to a change in control, he will receive cash severance of $600,000, payable over an 18-month period following the Transition Date. He will also be eligible for ASM-paid COBRA continuation coverage for up to 18 months following his termination of employment.
The receipt of the change in control bonus or severance benefits is contingent upon Mr. General executing and not revoking a general release of claims and maintaining compliance with any restrictive covenants. The Transition Agreement is filed as Exhibit 10.1 to this Current Report on Form 8-K.
